There are many classifications of wigs, if the raw materials by wig can be divided into: human hair wigs, synthetic wigs, animal hair.
These three raw materials in the feel of the product is very different: human hair feel the best.
Human hair wig is made of pure human hair, its realism is high, not easy to tie, can be baked, dyed, permed, easy to change hairstyle. The price is high and the styling effect is not good.
The wig is made of synthetic fibers, so it is not realistic and can cause itching after wearing.
The same weight of animal hair, than real hair and synthetic fibers significantly fluffier, followed by a different feel, of course, the difference between synthetic hair and animal hair is not very big, but the price of animal hair is slightly more expensive than synthetic fibers.
Wig consumer market segmentation and product type preferences
1, Market Classification
In terms of global consumption segment regions, the centre of consumption of hair products is in North America. Africa, Asia and Europe are more balanced. From the microscopic consumption region, the North American plate, the United States occupies the absolute consumer market; African importing countries to South Africa, Benin, Nigeria and Ghana mainly; European consumer market is mainly concentrated in the United Kingdom, France and Germany; Asian market to Japan, and South Korea as a representative, and China, Southeast Asia and other markets are also in a stage of rapid development. Wig consumption has a great relationship with the characteristics of hair and hair quality among the various ethnic groups, and there are obvious differences in consumption among the different ethnic groups.
2, Market and Consumption Characteristics
Consumption characteristics of hair products.
Ethnicity of consumers: black, white and yellow
Consumer regions: Africa, North America, Europe, North America, Asia
Consumer tendency: to compensate for congenital hair loss Fashion decoration needs to compensate for acquired hair loss
Consumer products: hairpieces, wigs, and training heads
Caucasians have fine, soft, curly hair in large waves, reddish brown and blond in childhood, and adult hair colors: white, blond, red, brown, and black. Male baldness is common. Due to the tendency of hair to break, there is a tradition of using wigs in Europe. Hair extensions that can change the length and volume of hair are the most popular products in the white market, and are the mainstream of market consumption.
Hair extensions are the majority of products, and there is a fixed demand for headgear and hair block products. European and American markets, social gatherings, banquets more activities, the demand for styling changes more intense, hair extensions products in the European and American market is basically a fashion FMCG. Headgear and hair block products are highly accepted and commonly used.
Consumer characteristics: mainly high-end products. High demand for product quality, hair products, hair extensions mostly use high-quality human hair, the service life is generally about 3 months. Headgear and hair blocks are mostly made of high-grade hand-knitted products with high requirements for realism and quality.
Black people have small curly, thinning hair with many gaps around each curl, the gaps are filled with air and the air has poor heat transfer, so the curls act as insulation and protect the mind from heat damage. Black men are mostly bald, while Black women are beautiful and want long hair, so they can't live without a wig.
Product type: Black people are in rigid demand for wig consumables, headgear and hair extensions are necessities for black women.
Consumption characteristics: the black market is dominated by medium and low-grade chemical fiber and human hair, the demand is large, customers are more sensitive to price. The black affluent women in Europe, America and South Africa are more demanding of quality and more interested in medium and high-end products.
(3) Yellow people:
Yellow people are mostly found in Asia and their hair is characterized by dark, long, coarse and straight, which can be said to be the best quality of hair among the three adult races. Also, Asians are not prone to hair loss. In the 20-39 age group, 5% of the Asian population suffers from hair loss, compared to 26% in Europe, while in the 40-59 age group, 21% of the Asian population suffers from hair loss, increasing to 50% in Europe. By the age of 60 and above, only 43% of the Asian population suffers from hair loss, compared to 68% of the European population. So Asia has become the largest raw material supply region in the wig market, and China has become the world's largest producer and exporter of wigs by virtue of its raw material and processing advantages.
Product type: hair sets, hair block products demand is greater, high-end products to quasi-rigid decorative demand is given priority to; young people choose more hair extensions class, due to their own hair characteristics, Asian people do not require high quality hair products, no hair products like Europe and the United States, the formation of hair extensions brand.
Consumption characteristics: Asian countries wig consumption and the country's degree of economic development has a great relationship, Japan, South Korea, Singapore's wig market is more mature, while other countries including China, Southeast Asian countries, with the promotion of economic level, wig market with the beauty, hairdressing market development is also gradually improved.
Different skin color may have different needs for different colors of wigs, I hope that all can have a compound of their own characteristics of the wig, may the wig can make everyone's life more beautiful!